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South America
Brazil
Digital advertising benchmarks, audience data, and channel insights for Brazil (BR).
Key Advertising Metrics
CPM
$2.8
CPC
$0.28
CPA
$8.5
CPV
$0.008
CPL
$12
CPI
$0.6
Market Overview
Ad Spend
$12.8B
YoY Growth
14%
Mobile Share
82%
Market Maturity
Developing
Currency
BRL
Population
216M
Digital Penetration
Internet81%
Social Media70%
Mobile74%
Smartphone71%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Mercado Libre
Channel Share Breakdown
Programmatic72%
Social35%
Search28%
Display15%
Video22%
CTV8%
Audio2%
Retail Media6%
DOOH2%
Demographics
Median Age
34
Gender Split
49% M / 51% F
Urban
68%
Rural
32%
HH Income (avg)
$14,901
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
3%
Avg VTR
70%
Engagement Rate
2%
Viewability
65%
Brand Safety
70%
Regulation & Privacy
Privacy Framework
LGPD
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform