← Back to all countries
Europe
Belarus
Digital advertising benchmarks, audience data, and channel insights for Belarus (BY).
Key Advertising Metrics
CPM
$1.8
CPC
$0.18
CPA
$5.5
CPV
$0.005
CPL
$8
CPI
$0.4
Market Overview
Ad Spend
$0.2B
YoY Growth
12%
Mobile Share
78%
Market Maturity
Emerging
Currency
BYN
Population
9.2M
Digital Penetration
Internet82%
Social Media45%
Mobile75%
Smartphone72%
Platform Dominance
Top Platform
Google
Social Dominant
VK
Search Dominant
Google/Yandex
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social28%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
40
Gender Split
49% M / 51% F
Urban
68%
Rural
32%
HH Income (avg)
$5,215
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2.8%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Minimal
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform