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Asia
China
Digital advertising benchmarks, audience data, and channel insights for China (CN).
Key Advertising Metrics
CPM
$4.8
CPC
$0.55
CPA
$12
CPV
$0.014
CPL
$17
CPI
$1.1
Market Overview
Ad Spend
$155B
YoY Growth
11.5%
Mobile Share
86%
Market Maturity
Mature
Currency
CNY
Population
1425M
Digital Penetration
Internet76%
Social Media73%
Mobile69%
Smartphone66%
Platform Dominance
Top Platform
ByteDance
Social Dominant
WeChat
Search Dominant
Baidu
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Alibaba/Tmall
Channel Share Breakdown
Programmatic88%
Social42%
Search32%
Display18%
Video28%
CTV15%
Audio5%
Retail Media12%
DOOH4%
Demographics
Median Age
39
Gender Split
48% M / 52% F
Urban
68%
Rural
32%
HH Income (avg)
$56,390
Literacy Rate
92%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
3.6%
Avg VTR
60%
Engagement Rate
1.3%
Viewability
72%
Brand Safety
82%
Regulation & Privacy
Privacy Framework
PIPL
Cookie Status
Deprecating
Ad Tax
None
Data Localization
Strict
METRIX — Advertising Intelligence Platform