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Caribbean
Cuba
Digital advertising benchmarks, audience data, and channel insights for Cuba (CU).
Key Advertising Metrics
CPM
$0.3
CPC
$0.03
CPA
$1.5
CPV
$0.001
CPL
$2
CPI
$0.1
Market Overview
Ad Spend
$0.02B
YoY Growth
15%
Mobile Share
85%
Market Maturity
Emerging
Currency
CUP
Population
11.2M
Digital Penetration
Internet35%
Social Media20%
Mobile32%
Smartphone30%
Platform Dominance
Top Platform
N/A
Social Dominant
N/A
Search Dominant
N/A
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social28%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
42
Gender Split
50% M / 50% F
Urban
45%
Rural
55%
HH Income (avg)
$5,169
Literacy Rate
75%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2.8%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Minimal
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform