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Asia
India
Digital advertising benchmarks, audience data, and channel insights for India (IN).
Key Advertising Metrics
CPM
$1.2
CPC
$0.12
CPA
$4.5
CPV
$0.004
CPL
$6
CPI
$0.3
Market Overview
Ad Spend
$18.5B
YoY Growth
22%
Mobile Share
88%
Market Maturity
Developing
Currency
INR
Population
1440M
Digital Penetration
Internet52%
Social Media33%
Mobile47%
Smartphone45%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Flipkart/Amazon
Channel Share Breakdown
Programmatic72%
Social28%
Search28%
Display15%
Video22%
CTV8%
Audio2%
Retail Media6%
DOOH2%
Demographics
Median Age
28
Gender Split
48% M / 52% F
Urban
45%
Rural
55%
HH Income (avg)
$17,052
Literacy Rate
75%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2.8%
Avg CVR
3%
Avg VTR
60%
Engagement Rate
2%
Viewability
65%
Brand Safety
70%
Regulation & Privacy
Privacy Framework
DPDP Act 2023
Cookie Status
Limited
Ad Tax
2-7% DST
Data Localization
Strict
METRIX — Advertising Intelligence Platform