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Asia
South Korea
Digital advertising benchmarks, audience data, and channel insights for South Korea (KR).
Key Advertising Metrics
CPM
$5.8
CPC
$0.72
CPA
$16
CPV
$0.017
CPL
$22
CPI
$1.3
Market Overview
Ad Spend
$12.5B
YoY Growth
6.2%
Mobile Share
80%
Market Maturity
Developing
Currency
KRW
Population
52M
Digital Penetration
Internet98%
Social Media89%
Mobile90%
Smartphone86%
Platform Dominance
Top Platform
Naver
Social Dominant
KakaoTalk
Search Dominant
Naver
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Coupang
Channel Share Breakdown
Programmatic72%
Social42%
Search28%
Display15%
Video22%
CTV8%
Audio2%
Retail Media6%
DOOH2%
Demographics
Median Age
44
Gender Split
48% M / 52% F
Urban
82%
Rural
18%
HH Income (avg)
$9,186
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
3%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
65%
Brand Safety
70%
Regulation & Privacy
Privacy Framework
PIPA
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform