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Asia
Kazakhstan
Digital advertising benchmarks, audience data, and channel insights for Kazakhstan (KZ).
Key Advertising Metrics
CPM
$2.9
CPC
$0.29
CPA
$10
CPV
$0.009
CPL
$14
CPI
$0.6
Market Overview
Ad Spend
$0.5B
YoY Growth
10%
Mobile Share
73%
Market Maturity
Emerging
Currency
KZT
Population
19.8M
Digital Penetration
Internet82%
Social Media65%
Mobile75%
Smartphone72%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google/Yandex
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Kaspi
Channel Share Breakdown
Programmatic25%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
31
Gender Split
48% M / 52% F
Urban
68%
Rural
32%
HH Income (avg)
$3,894
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Partial
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform