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Asia
Philippines
Digital advertising benchmarks, audience data, and channel insights for Philippines (PH).
Key Advertising Metrics
CPM
$1.2
CPC
$0.12
CPA
$4
CPV
$0.004
CPL
$6
CPI
$0.3
Market Overview
Ad Spend
$2.1B
YoY Growth
20%
Mobile Share
92%
Market Maturity
Emerging
Currency
PHP
Population
117M
Digital Penetration
Internet68%
Social Media72%
Mobile62%
Smartphone59%
Platform Dominance
Top Platform
Meta
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Shopee/Lazada
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
25
Gender Split
50% M / 50% F
Urban
68%
Rural
32%
HH Income (avg)
$6,524
Literacy Rate
92%
Age Brackets
13-1712%
18-2422%
25-3420%
35-4416%
45-5414%
55-6410%
65+6%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
DPA 2012
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform