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Caribbean
Puerto Rico
Digital advertising benchmarks, audience data, and channel insights for Puerto Rico (PR).
Key Advertising Metrics
CPM
$8.5
CPC
$0.85
CPA
$22
CPV
$0.026
CPL
$31
CPI
$1.9
Market Overview
Ad Spend
$0.5B
YoY Growth
8%
Mobile Share
78%
Market Maturity
Emerging
Currency
USD
Population
3.2M
Digital Penetration
Internet92%
Social Media78%
Mobile84%
Smartphone80%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Amazon
Channel Share Breakdown
Programmatic25%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
38
Gender Split
51% M / 49% F
Urban
82%
Rural
18%
HH Income (avg)
$1,704
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
US Federal
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform