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Middle East
Qatar
Digital advertising benchmarks, audience data, and channel insights for Qatar (QA).
Key Advertising Metrics
CPM
$9.5
CPC
$1.02
CPA
$24
CPV
$0.029
CPL
$34
CPI
$2.1
Market Overview
Ad Spend
$0.6B
YoY Growth
15%
Mobile Share
90%
Market Maturity
Emerging
Currency
QAR
Population
2.7M
Digital Penetration
Internet99%
Social Media99%
Mobile91%
Smartphone87%
Platform Dominance
Top Platform
Google
Social Dominant
Instagram
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Snoonu/Noon
Channel Share Breakdown
Programmatic25%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
32
Gender Split
51% M / 49% F
Urban
82%
Rural
18%
HH Income (avg)
$4,100
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
DPP Law 2016
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform