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Africa
Reunion
Digital advertising benchmarks, audience data, and channel insights for Reunion (RE).
Key Advertising Metrics
CPM
$6.8
CPC
$0.68
CPA
$18
CPV
$0.02
CPL
$25
CPI
$1.5
Market Overview
Ad Spend
$0.004B
YoY Growth
9%
Mobile Share
80%
Market Maturity
Emerging
Currency
EUR
Population
0.9M
Digital Penetration
Internet85%
Social Media68%
Mobile78%
Smartphone74%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
38
Gender Split
48% M / 52% F
Urban
68%
Rural
32%
HH Income (avg)
$6,259
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
EU GDPR
Cookie Status
Strict consent
Ad Tax
None
Data Localization
EU adequacy
METRIX — Advertising Intelligence Platform