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Russia
Digital advertising benchmarks, audience data, and channel insights for Russia (RU).
Key Advertising Metrics
CPM
$2.2
CPC
$0.22
CPA
$7
CPV
$0.007
CPL
$10
CPI
$0.5
Market Overview
Ad Spend
$8.5B
YoY Growth
15%
Mobile Share
75%
Market Maturity
Emerging
Currency
RUB
Population
144M
Digital Penetration
Internet88%
Social Media72%
Mobile80%
Smartphone77%
Platform Dominance
Top Platform
Yandex
Social Dominant
VK
Search Dominant
Yandex
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Wildberries/Ozon
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
40
Gender Split
50% M / 50% F
Urban
82%
Rural
18%
HH Income (avg)
$3,330
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
152-FZ
Cookie Status
Limited
Ad Tax
None
Data Localization
Strict
METRIX — Advertising Intelligence Platform