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Middle East
Saudi Arabia
Digital advertising benchmarks, audience data, and channel insights for Saudi Arabia (SA).
Key Advertising Metrics
CPM
$7.2
CPC
$0.82
CPA
$19
CPV
$0.022
CPL
$27
CPI
$1.6
Market Overview
Ad Spend
$3.8B
YoY Growth
18%
Mobile Share
88%
Market Maturity
Emerging
Currency
SAR
Population
37M
Digital Penetration
Internet98%
Social Media82%
Mobile90%
Smartphone86%
Platform Dominance
Top Platform
Google
Social Dominant
Snapchat
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Noon
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
32
Gender Split
48% M / 52% F
Urban
82%
Rural
18%
HH Income (avg)
$6,003
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
PDPL
Cookie Status
Limited
Ad Tax
None
Data Localization
Strict
METRIX — Advertising Intelligence Platform