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Europe
Sweden
Digital advertising benchmarks, audience data, and channel insights for Sweden (SE).
Key Advertising Metrics
CPM
$12.5
CPC
$1.35
CPA
$32
CPV
$0.037
CPL
$45
CPI
$2.8
Market Overview
Ad Spend
$3.8B
YoY Growth
5.5%
Mobile Share
72%
Market Maturity
Emerging
Currency
SEK
Population
10.5M
Digital Penetration
Internet98%
Social Media84%
Mobile90%
Smartphone86%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Amazon SE
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
41
Gender Split
48% M / 52% F
Urban
82%
Rural
18%
HH Income (avg)
$3,238
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
EU GDPR
Cookie Status
Strict consent
Ad Tax
None
Data Localization
EU adequacy
METRIX — Advertising Intelligence Platform