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Asia
Singapore
Digital advertising benchmarks, audience data, and channel insights for Singapore (SG).
Key Advertising Metrics
CPM
$7.5
CPC
$0.85
CPA
$20
CPV
$0.022
CPL
$28
CPI
$1.6
Market Overview
Ad Spend
$2.8B
YoY Growth
10%
Mobile Share
78%
Market Maturity
Emerging
Currency
SGD
Population
5.9M
Digital Penetration
Internet96%
Social Media85%
Mobile88%
Smartphone84%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Shopee/Lazada
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
42
Gender Split
51% M / 49% F
Urban
82%
Rural
18%
HH Income (avg)
$3,850
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
PDPA
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform