← Back to all countries
Asia
Thailand
Digital advertising benchmarks, audience data, and channel insights for Thailand (TH).
Key Advertising Metrics
CPM
$1.8
CPC
$0.18
CPA
$5.5
CPV
$0.005
CPL
$8
CPI
$0.4
Market Overview
Ad Spend
$3.2B
YoY Growth
14%
Mobile Share
88%
Market Maturity
Emerging
Currency
THB
Population
72M
Digital Penetration
Internet78%
Social Media72%
Mobile71%
Smartphone68%
Platform Dominance
Top Platform
Google
Social Dominant
Meta/LINE
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Shopee/Lazada
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
40
Gender Split
48% M / 52% F
Urban
68%
Rural
32%
HH Income (avg)
$5,177
Literacy Rate
92%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
PDPA
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform