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North America
United States
Digital advertising benchmarks, audience data, and channel insights for United States (US).
Key Advertising Metrics
CPM
$11.2
CPC
$1.18
CPA
$28.5
CPV
$0.034
CPL
$40
CPI
$2.5
Market Overview
Ad Spend
$280B
YoY Growth
8.2%
Mobile Share
72%
Market Maturity
Mature
Currency
USD
Population
335M
Digital Penetration
Internet95%
Social Media82%
Mobile87%
Smartphone83%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
iMessage
E-Commerce Platform
Amazon
Channel Share Breakdown
Programmatic88%
Social42%
Search32%
Display18%
Video28%
CTV15%
Audio5%
Retail Media12%
DOOH4%
Demographics
Median Age
38
Gender Split
51% M / 49% F
Urban
82%
Rural
18%
HH Income (avg)
$44,457
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
3.6%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
72%
Brand Safety
82%
Regulation & Privacy
Privacy Framework
CCPA/State Laws
Cookie Status
Deprecating
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform