← Back to all countries
Asia
Vietnam
Digital advertising benchmarks, audience data, and channel insights for Vietnam (VN).
Key Advertising Metrics
CPM
$2.8
CPC
$0.28
CPA
$6
CPV
$0.008
CPL
$8
CPI
$0.6
Market Overview
Ad Spend
$2.2B
YoY Growth
23%
Mobile Share
82%
Market Maturity
Emerging
Currency
VND
Population
100M
Digital Penetration
Internet72%
Social Media65%
Mobile66%
Smartphone63%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Shopee
Channel Share Breakdown
Programmatic50%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
31
Gender Split
50% M / 50% F
Urban
68%
Rural
32%
HH Income (avg)
$3,479
Literacy Rate
92%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Partial
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform