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Affiliate Marketing

Performance-based model where partners earn commission for driving sales.

Related Terms in Channels

CTV
Connected TV. Internet-connected television for streaming. Fastest-growing 25%+ YoY.
OTT
Over-The-Top. Content via internet bypassing cable. Netflix, Hulu, Disney+.
DOOH
Digital Out-of-Home. Digital screens: billboards, transit, malls, airports.
Retail Media
Advertising within retailer properties. Amazon, Walmart. Fastest-growing category.
Commerce Media
Any ad connecting product discovery to purchase across open web.
Social Commerce
Shopping directly within social platforms without leaving the app.
Native Advertising
Ads matching the look and feel of surrounding editorial content.
Sponsored Content
Paid content that appears editorial but promotes a brand.

METRIX — Advertising Intelligence Platform