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CPM

Cost Per Mille. Cost per 1,000 impressions. Standard pricing for awareness and programmatic.

Related Terms in Core

CPC
Cost Per Click. Price per ad click. Primary for search and consideration.
CPA
Cost Per Acquisition. Spend divided by conversions. Bottom-line efficiency metric.
CTR
Click-Through Rate. Clicks/Impressions as %. Benchmark: 1-3% display, 3-8% search.
CVR
Conversion Rate. Conversions/Clicks as %. Benchmark: 2-5% e-comm, 5-15% lead gen.
ROAS
Return On Ad Spend. Revenue per dollar spent. 3x = $3 revenue per $1.
ROI
Return On Investment. Net profit / total cost as %. Includes all costs, not just ads.
CPL
Cost Per Lead. Spend / leads. Critical for B2B and services.
CPV
Cost Per View. Cost per video view (2-30s depending on platform).

METRIX — Advertising Intelligence Platform