← Back to glossaryApp & Mobile

MMP

Mobile Measurement Partner. AppsFlyer, Adjust, Branch.

Related Terms in App & Mobile

Deep Linking
URL that opens specific content within a mobile app.
GAID
Google Advertising ID. Android device-level ad identifier.
ASO
App Store Optimization. SEO for app store listings.
Universal Links
iOS deep links that work with or without app installed.
In-App Events
Post-install actions tracked in app: purchase, sign-up.
Deferred Deep Link
Deep link that works even if app not yet installed.
SKAN 4.0
Latest SKAdNetwork with hierarchical conversion values.
Push Notification Ads
Advertising via mobile push notification systems.

METRIX — Advertising Intelligence Platform