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Pre-Roll

Video ad before content. 6s, 15s, or 30s. Highest completion rates.

Related Terms in CTV & Video

AVOD
Ad-Supported Video on Demand. Free streaming with ads. Tubi, Pluto TV.
SVOD
Subscription Video on Demand. Paid, ad-free. Netflix premium.
FAST
Free Ad-Supported Streaming TV. Linear channels on CTV. Pluto TV, Samsung TV Plus.
ACR
Automatic Content Recognition. Identifies content on smart TVs for targeting.
Mid-Roll
Video ad during content. Viewer already engaged. Higher tolerance.
Post-Roll
Video ad after content. Lowest completion rates.
Bumper Ad
Non-skippable 6-second video ad. Reach and frequency focused.
Companion Banner
Display ad shown alongside video content.

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