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Shopping Ads

Product listing ads showing image, price, store name in search results.

Related Terms in Platform Jargon

Advantage+ Shopping
Meta's AI campaign for e-commerce. Automates targeting and placements.
Spark Ads
TikTok format boosting organic creator content as paid ads.
Performance Max
Google's all-in-one AI campaign across Search, Display, YouTube, Maps.
Demand Gen
Google campaign type for mid-funnel across YouTube, Discover, Gmail.
Sitelinks
Google Ad extensions showing additional links below main ad.
Callout Extensions
Short text highlights (Free Shipping, 24/7 Support) in Google Ads.
Custom Product Pages
Apple Search Ads feature for keyword-specific App Store pages.
Koa AI
The Trade Desk's AI engine for bid optimization.

METRIX — Advertising Intelligence Platform