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Apple Search Ads
Complete advertising spec sheet for Apple Search Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Search ResultsSearch TabToday TabProduct Page
Available CTAs
GETOPENUPDATE
Safe Zone
Creative pulled from App Store listing.
Best Practices
Custom Product Pages for keyword themes. Search Match for discovery.
Platform Details
Buying Model
CPT auction
Maturity
Growing
Audience
650M App Store visitors/week
Ecosystem
Apple Search Ads
METRIX — Advertising Intelligence Platform