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D
Social
Douyin
Complete advertising spec sheet for Douyin. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
In-Feed VideoTopViewDouyin ShopLive ShoppingSearch AdsSplash Screen
Character Limits
Primary Text
55 chars
Available CTAs
Shop NowLearn MoreDownload
Safe Zone
Same as TikTok. Shop: product card bottom 30%.
Best Practices
Live Shopping 5x conversion vs static. Closed-loop commerce.
Platform Details
Buying Model
Auction, reservation
Maturity
Dominant (China)
Audience
750M DAU, China-only
Ecosystem
Ocean Engine (ByteDance)
METRIX — Advertising Intelligence Platform