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Google Ads
Complete advertising spec sheet for Google Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Responsive SearchPerformance MaxDemand GenShoppingLocalCallAppVideo Action
Character Limits
Headline
30 chars
Primary Text
90 chars
Description
90 chars
Available CTAs
SitelinksCalloutsStructured SnippetsCallLocationPrice
Safe Zone
Text-based. Shopping: clean white product image.
Best Practices
RSA: 15 headlines, 4 descriptions. PMax: feed quality is everything.
Platform Details
Buying Model
CPC/CPA/ROAS auction, reservation (Masthead)
Maturity
Dominant
Audience
8.5B daily searches
Ecosystem
Google Ads, SA360, GA4
METRIX — Advertising Intelligence Platform