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Google AI Overviews

Complete advertising spec sheet for Google AI Overviews. Formats, character limits, safe zones, buying model, and audience insights.


Ad Formats

AI Overview AdsShopping in AISponsored AI Results

Character Limits

Headline
30 chars
Primary Text
90 chars
Description
90 chars

Available CTAs

Standard Google CTAs

Safe Zone

Text within AI overview panel.

Best Practices

Existing Google Ads auto-eligible. Quality Score matters more.

Platform Details

Buying Model
Via Google Ads
Maturity
Early
Audience
Google AI users
Ecosystem
Google Ads

METRIX — Advertising Intelligence Platform