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AI
Google AI Overviews
Complete advertising spec sheet for Google AI Overviews. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
AI Overview AdsShopping in AISponsored AI Results
Character Limits
Headline
30 chars
Primary Text
90 chars
Description
90 chars
Available CTAs
Standard Google CTAs
Safe Zone
Text within AI overview panel.
Best Practices
Existing Google Ads auto-eligible. Quality Score matters more.
Platform Details
Buying Model
Via Google Ads
Maturity
Early
Audience
Google AI users
Ecosystem
Google Ads
METRIX — Advertising Intelligence Platform