← Back to all platforms
I
Retail Media
Instacart Ads
Complete advertising spec sheet for Instacart Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Sponsored ProductsDisplayShoppable DisplayCoupons
Character Limits
Headline
45 chars
Available CTAs
Add to CartShop Now
Safe Zone
Product image. White bg.
Best Practices
Coupons 4x conversion vs standard sponsored.
Platform Details
Buying Model
CPC auction
Maturity
Growing
Audience
Grocery shoppers US/CA
Ecosystem
Instacart Ads Manager
METRIX — Advertising Intelligence Platform