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Instagram

Complete advertising spec sheet for Instagram. Formats, character limits, safe zones, buying model, and audience insights.

Ad Formats

Feed ImageFeed VideoReelsStoriesCarouselShoppingExploreCollab Ads

Character Limits

Headline
40 chars
Primary Text
125 chars
Description
30 chars

Available CTAs

Shop NowLearn MoreBook NowSign UpWatch More

Safe Zone

Reels: same as TikTok. Feed: full frame. Stories: avoid top 14% and bottom 20%.

Best Practices

Reels algorithm favors native content. Carousel gets 3x saves vs single image.

Platform Details

Buying Model
Via Meta Ads Manager
Maturity
Mature
Audience
2B MAU, 18-44 primary
Ecosystem
Part of Meta ecosystem

METRIX — Advertising Intelligence Platform