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M
Social
Meta
Complete advertising spec sheet for Meta. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Feed ImageFeed VideoReelsStoriesCarouselCollectionLead AdsAdvantage+ ShoppingMessengerMarketplace
Character Limits
Headline
40 chars
Primary Text
125 chars
Description
30 chars
Available CTAs
Shop NowLearn MoreSign UpDownloadContact UsGet OfferBook Now
Safe Zone
Keep text within 80% center for Stories/Reels. Top 15% and bottom 25% are UI overlay.
Best Practices
9:16 for Reels/Stories, 1:1 for Feed. First 3s critical for hook.
Platform Details
Buying Model
Auction, Reach & Frequency, Reservation
Maturity
Dominant
Audience
2.9B MAU, 25-54 primary
Ecosystem
Meta Business Suite, Ads Manager, CAPI
METRIX — Advertising Intelligence Platform