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Microsoft Ads
Complete advertising spec sheet for Microsoft Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Responsive SearchShoppingAudienceMultimediaVideoApp Install
Character Limits
Headline
30 chars
Primary Text
90 chars
Description
90 chars
Available CTAs
SitelinksCalloutsAction ExtensionsReview
Safe Zone
Same as Google. Multimedia: 1200x628.
Best Practices
Import Google campaigns. Network CPCs 30-40% cheaper.
Platform Details
Buying Model
CPC auction
Maturity
Stable
Audience
1B monthly searches
Ecosystem
Microsoft Advertising
METRIX — Advertising Intelligence Platform