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M
AI
Microsoft Copilot
Complete advertising spec sheet for Microsoft Copilot. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Chat AdsCopilot ShoppingBranded Answers
Character Limits
Headline
30 chars
Primary Text
90 chars
Description
90 chars
Available CTAs
Learn MoreShop Now
Safe Zone
Text-native within chat.
Best Practices
Shopping queries show high purchase intent.
Platform Details
Buying Model
Via Microsoft Ads
Maturity
Early
Audience
Copilot users
Ecosystem
Microsoft Advertising
METRIX — Advertising Intelligence Platform