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M
Programmatic
Moloco
Complete advertising spec sheet for Moloco. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
App InstallRetargetingRewarded VideoNativeCTV
Available CTAs
InstallOpenPlay
Safe Zone
Mobile: full screen. CTV: 16:9.
Best Practices
ML-first DSP. App growth focused. ROAS from day one.
Platform Details
Buying Model
CPM/CPI auction
Maturity
Growing
Audience
Mobile app ecosystem
Ecosystem
Moloco Cloud DSP
METRIX — Advertising Intelligence Platform