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Pinterest

Complete advertising spec sheet for Pinterest. Formats, character limits, safe zones, buying model, and audience insights.

Ad Formats

Standard PinVideo PinCarouselShoppingCollectionsIdea AdsQuiz Ads

Character Limits

Headline
100 chars
Primary Text
500 chars

Available CTAs

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Safe Zone

2:3 ratio optimal. Full frame safe.

Best Practices

3-month Pin shelf life. SEO-driven descriptions.

Platform Details

Buying Model
Auction
Maturity
Growing
Audience
480M MAU, 70% female, high purchase intent
Ecosystem
Pinterest Ads Manager

METRIX — Advertising Intelligence Platform