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R
Emerging
Roblox
Complete advertising spec sheet for Roblox. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Immersive AdsPortal AdsBillboardVideoRewarded Video
Available CTAs
Play NowVisitLearn More
Safe Zone
In-game billboards: 728x90 or 3D.
Best Practices
Rewarded video 95%+ completion. Gen-Z/Alpha.
Platform Details
Buying Model
CPM programmatic
Maturity
Emerging
Audience
70M DAU, Gen-Z/Alpha
Ecosystem
Roblox Ads Manager
METRIX — Advertising Intelligence Platform