← Back to all platforms
T
Programmatic
The Trade Desk
Complete advertising spec sheet for The Trade Desk. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
DisplayVideoCTVAudioNativeDOOH
Available CTAs
N/A (Programmatic)
Safe Zone
IAB standard. CTV: 16:9.
Best Practices
Koa AI bid optimization. UID2.0 for cookieless.
Platform Details
Buying Model
CPM RTB, PMP, PG
Maturity
Leading DSP
Audience
Open web, CTV focused
Ecosystem
TTD Platform, Solimar
METRIX — Advertising Intelligence Platform