← Back to all platforms
T
Social
Threads
Complete advertising spec sheet for Threads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Image AdVideo AdCarouselText Post
Character Limits
Primary Text
500 chars
Available CTAs
Shop NowLearn MoreSign Up
Safe Zone
Full frame. Text-first.
Best Practices
Conversational tone. Opinion posts outperform images.
Platform Details
Buying Model
Via Meta Ads Manager
Maturity
Early
Audience
200M MAU, early adopters
Ecosystem
Part of Meta ecosystem
METRIX — Advertising Intelligence Platform