← Back to all platforms
T
Social
TikTok
Complete advertising spec sheet for TikTok. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
In-Feed VideoTopViewSpark AdsBranded HashtagBranded EffectsSearch AdsTikTok ShopCarousel
Character Limits
Headline
100 chars
Primary Text
100 chars
Available CTAs
Shop NowLearn MoreSign UpDownloadWatch More
Safe Zone
Right 15% for action icons. Bottom 20% for caption. Safe zone center-left.
Best Practices
9:16 only. UGC outperforms polished 3.2x. 7-day refresh cycle.
Platform Details
Buying Model
Auction, TopView reservation, Branded Mission
Maturity
High Growth
Audience
1.5B MAU, 16-34 primary
Ecosystem
TikTok Ads Manager, Creative Center, Shop
METRIX — Advertising Intelligence Platform