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Gaming
Unity Ads
Complete advertising spec sheet for Unity Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Rewarded VideoInterstitialBannerPlayableOfferwall
Available CTAs
InstallPlayWatch
Safe Zone
Rewarded: full 16:9. Banner: 320x50.
Best Practices
Rewarded 4x retention. Playable 3x conversion.
Platform Details
Buying Model
CPI/CPM auction
Maturity
Mature
Audience
Mobile gamers
Ecosystem
Unity Ads Dashboard
METRIX — Advertising Intelligence Platform