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Retail Media
Walmart Connect
Complete advertising spec sheet for Walmart Connect. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Sponsored ProductsSponsored BrandsDisplayIn-Store
Character Limits
Headline
50 chars
Primary Text
150 chars
Available CTAs
Shop NowAdd to Cart
Safe Zone
Standard product image.
Best Practices
In-store screens 15% sales lift in-aisle.
Platform Details
Buying Model
CPC auction
Maturity
Growing
Audience
240M weekly customers
Ecosystem
Walmart Connect
METRIX — Advertising Intelligence Platform