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W
Emerging
Waze Ads
Complete advertising spec sheet for Waze Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Branded PinsZero-Speed TakeoverPromoted SearchArrow Ads
Character Limits
Headline
30 chars
Available CTAs
Drive ThereSaveLearn More
Safe Zone
Pin: small map icon.
Best Practices
Zero-Speed triggers only when stopped.
Platform Details
Buying Model
CPM self-serve + managed
Maturity
Stable
Audience
140M MAU, drivers
Ecosystem
Waze Ads
METRIX — Advertising Intelligence Platform