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Xiaohongshu
Complete advertising spec sheet for Xiaohongshu. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Feed AdSearch AdSplash ScreenBrand ZoneShopping
Character Limits
Headline
20 chars
Primary Text
1000 chars
Available CTAs
ShopLearn MoreVisit Store
Safe Zone
Feed: 3:4 optimal. Search: text-based.
Best Practices
China beauty/fashion essential. KOL seeding + paid amplification.
Platform Details
Buying Model
Auction
Maturity
Growing
Audience
200M MAU, 70% female, China
Ecosystem
Xiaohongshu Ad Platform
METRIX — Advertising Intelligence Platform