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Yandex Direct
Complete advertising spec sheet for Yandex Direct. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
SearchDisplay NetworkSmart BannersVideoApp InstallTurbo Pages
Character Limits
Headline
35 chars
Primary Text
81 chars
Available CTAs
Learn MoreBuy NowDownloadCall
Safe Zone
Search: text. Smart Banners: auto from feed.
Best Practices
Russia/CIS essential. Smart Banners 2x CTR vs manual.
Platform Details
Buying Model
CPC/CPM auction
Maturity
Dominant (Russia)
Audience
Russia/CIS search leader
Ecosystem
Yandex Direct
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