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CTV
YouTube CTV
Complete advertising spec sheet for YouTube CTV. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Skippable In-StreamNon-SkippableBumperMastheadShorts
Character Limits
Headline
15 chars
Available CTAs
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Safe Zone
16:9. Shorts: 9:16 TikTok zones.
Best Practices
Bumpers for reach, skippable for consideration, Shorts for engagement.
Platform Details
Buying Model
CPV/CPM auction, Masthead reservation
Maturity
Dominant
Audience
2.5B MAU
Ecosystem
Google Ads / DV360
METRIX — Advertising Intelligence Platform